Get Found in AI Search.

What Is AI Search Optimisation?

What AI Search Optimisation Covers

AI Search Optimisation is not a single technique — it is a connected strategy covering three areas:

AI SEO ensures your business entity is clearly understood by AI systems. This includes your business name, location, category, services, and the signals that make AI platforms confident enough to recommend you.

GEO — Generative Engine Optimisation focuses on how AI tools generate their answers. We structure your content, citations, and authority signals so your business is pulled into AI-generated responses, not left out of them.

AEO — Answer Engine Optimisation focuses on creating content that directly answers the questions people ask AI tools. When someone types “who is the best physiotherapist in Ipswich” into ChatGPT, your business should be the answer. AEO makes that happen.

These three approaches work together as a single strategy — not three separate projects.

What We Actually Do

AI Search Optimisation at Ai Local Link is a hands-on, manually executed service — not automated software. Here is what the work involves:

Entity and schema setup. We audit your existing structured data and build or repair JSON-LD schema across your website — LocalBusiness, Service, FAQPage, BreadcrumbList, and Article types — so AI systems can read and understand your business from first principles. We also ensure your business entity is consistent across your Google Business Profile, website, and external citations.

Citation and NAP consistency. AI platforms draw on data from directories, review platforms, and the broader web to verify business legitimacy. We audit and fix your Name, Address, and Phone data across Australian directories — Yellow Pages, True Local, HotFrog, LocalSearch, White Pages, and others — so AI systems receive consistent signals from multiple sources.

Content structured for AI answers. We write and optimise page content that directly answers the questions your customers ask AI tools. This means clear, factual, question-answer formatted content on service pages, FAQ sections with real customer queries, and location-specific content that signals genuine geographic relevance.

Ongoing monitoring. We test your actual AI search presence on a regular schedule — running real queries across ChatGPT, Perplexity, Google AI Mode, and Gemini and tracking whether your business is cited, in what context, and with what accuracy. When AI platforms update their models or ranking behaviour changes, we adapt the strategy accordingly.

Not sure where you currently stand? An AI Visibility Audit is the right first step — it tells you exactly what AI platforms see when they’re asked about your business, and where the gaps are. From there, we build the strategy around what we find. Contact us to get started.